PATRICK GROSSMANNSTRATEGIC ADVISORY
CLARITY / STRUCTURE / CADENCE
Patrick Grossmann

STRATEGIC ADVISORY / EXECUTIVE COACHING [ CLARITY / STRUCTURE / DEVELOPMENT ]
PATRICK GROSSMANN / ADVISORY & COACHING — 001

Without clarity, friction grows. In a company and in a career.

Patrick helps founders build the structure their company needs to scale, and leaders find clarity in transition, through strategic advisory and executive coaching.

€20–80M
Founder-led companies, strategic advisory
1:1
Executive coaching for leaders in transition
15
Years in fast-growing companies

Two areas. One principle.

In a company or in a career, the real problem rarely starts with execution. It starts with a lack of clarity. Patrick works on both.

For your company

Strategic Advisory

From decision bottleneck to strategic architect.

For founders of growing e-commerce and omnichannel companies. Define the company’s North Star, then turn it into clear ownership, structure and decision cadences. Structured growth without chaos.

Typical topics

  • Vision and strategic clarity
  • Positioning and focus
  • Structure and roles
  • Prioritisation and decision-making
  • Foundations for scalable growth
Format
6–12 months with founder and leadership team
Best fit
Founder-led, €20–80M annual revenue
For you as a leader

Executive Coaching

Clarity instead of reaction.

For specialists, leaders and business owners navigating a professional transition. Sharpen your professional identity and make decisions from clarity, so your direction holds up under pressure.

Typical topics

  • Taking stock during professional transitions
  • Professional identity and decision clarity
  • Handling responsibility and pressure
  • Priorities across roles and responsibilities
  • Clarity with or without a leadership role
Format
1:1 executive coaching
Experience
40+ coaching clients since 2022
Explore Executive Coaching

How it works

Every engagement follows the same order, whether it is a company or your own next step.

  1. Clarity.

    Define where you are heading and why it matters.

    For a company
    Purpose, ambition, economic logic and priorities.
    For a leader
    What you stand for and what you want next.
  2. Structure.

    Build what makes that direction hold up day to day.

    For a company
    Decision domains, ownership and leadership roles.
    For a leader
    Clear priorities across roles and responsibilities.
  3. Development.

    Turn it into progress that lasts.

    For a company
    A steady rhythm of reviews and KPI-driven decisions.
    For a leader
    Decisions made from clarity, even under pressure.

Start with clarity. The first conversation is free.

See the full framework

Advice from inside the work.

Patrick combines coaching with first-hand operational leadership in a fast-growing company, so his advice holds up in day-to-day reality.

  • 50+ People led as Director of Operations Glow25
  • €50M Budget under operational responsibility Glow25
  • 40+ Executive coaching clients Since January 2022

Certified Business Coach, Greator (2025–2026)

Patrick’s full background

What changes in practice.

Sample content. These cases illustrate typical engagements. They will be replaced with real, client-approved case studies.

View all work
Strategic AdvisorySample

Founder-led omnichannel retailer

Approx. €35M revenue · 9 months

Challenge
Pricing, hiring and assortment decisions all went through the founder. The leadership team waited.
What changed
Decision domains for five leaders, a monthly strategy review and a weekly KPI forum.
Outcome
The founder moved from daily approvals to one weekly decision review.
Read the case study
Strategic AdvisorySample

D2C e-commerce brand

Approx. €60M revenue · 12 months

Challenge
After fast growth, six departments pursued different priorities and meetings multiplied.
What changed
An explicit North Star, three company priorities and a quarterly review rhythm.
Outcome
One shared priority list, with budget decisions owned by the leadership team.
Read the case study
Executive CoachingSample

Head of Operations, scale-up

New leadership role · 6 months

Challenge
Promoted into a larger role and stuck in constant firefighting.
What changed
A clear role definition, priorities across responsibilities and a weekly planning routine.
Outcome
Leading from priorities instead of reacting to the inbox.
Read the case study

Facing the same transition in your company?

or take the free review ↗

In their own words.

Sample content. Placeholder testimonials, shown for layout until real client quotes are approved.

For the first time, my leadership team makes decisions without waiting for me. I spend my week on strategy, not approvals.
Founder & CEO, omnichannel retailerSample
Patrick didn’t give us another tool. He gave us a structure we actually use: clear owners, a steady rhythm and fewer meetings.
Managing Director, e-commerce brandSample
I came in reacting to everything. I left knowing what I stand for and how I want to lead in this role.
Head of Operations, scale-upSample

Is this the right fit?

A quick check before you get in touch.

Strategic Advisory fits if

  • Product-market fit is proven.
  • You run an e-commerce or omnichannel company with €20–80M revenue.
  • Growth brings increasing friction.
  • Too many decisions still reach you.

Executive Coaching fits if

  • You are navigating a role change or more responsibility.
  • The routines that got you here no longer hold up.
  • You want to decide from clarity, not pressure.
  • You want direction, with or without a leadership title.

Probably not the right fit if you are still finding product-market fit, need sales or marketing execution, or want hands-on operational support.

Patrick Grossmann, strategic advisor for founder-led companies

Hi, I’m
Patrick.

A thinking partner for the moment growth starts to outpace structure.

I help founders and leadership teams turn company direction into clear ownership, decision systems and an operating rhythm that supports scale.

My work combines experience inside growing companies with leadership and coaching. Together, we build the system that helps your team execute.

15 years in high-growth environments
10 years of leadership experience
5 years of coaching experience
Let’s talk about your next stage Read the full story

Team Penaxis

The next page is next.

This preview covers the homepage. Move ahead with Team Penaxis and we will design and build the full next page, and the rest of Patrick’s site, to the same standard.